Branding project

DAMA

wishes that sparkle
きらめきを願っています。

A locally made Japanese-inspired jewellery brand for kids and babies.

A Japanese inspired children’s jewelry brand. The name DAMA has its roots from the Japanese word Tama たま, which means a ball of jewel. Since the main goal of the brand is to be made as a gift for the new mom’s babies. DAMA’s jewelry contains all the prayers and best wishes for the child.

The design of the logo is inspired by Mizuhiki, Japanese art form of knot-trying. It has a special meaning of connection, warmth, and togetherness.

So the name and the design were crafted to bringing people together and bringing hope for the future.

Image source: https://japanbite.com/blogs/news/discovering-the-art-of-mizuhiki-the-hidden-stories-in-knots

Primary logo

In Mizuhiki, the combination of red, white, and gold symbolizes vitality, purity, and prosperity, and is commonly used for weddings and celebrations.

Hence, the colour palette of Dama.

Colour palette

Headline

Body text

Custom illustration

illustrations are needed to communicate clearly the information so it’s understandable at a glance. The illustration needs to be child and adult-friendly.

Shiba Inu character is chosen since it’s the number one companion dog in Japan and is recognized as its natural monument.