Branding project
Four Kids
Four Kids started as a online home dessert business, flourished to finally open its physical stores in the beginning of 2025.
I have designed its complete branding, from its concept, custom illustration, packaging, catalogue, and various assets.
Colour palette
Font
Custom illustration
Illustrations reflecting Four Kids’ homemade essence and its open family atmosphere.
Four kids’ characters
Coco
The adventurous baker, strong personality and lovable.
Basque
Easy going, detail oriented and innovative cook.
Marie
Responsible, caring and flavor enthusiast.
Reggie
Team player, efficient organizer and thoughtful.
In addition to human characters, I incorporated the owner’s beloved pets, Skye and Brown, to add warmth and charm to the illustrations.
Since these pets are an important part of their lives and even their business. They bring a personal and authentic touch that strengthens the emotional connection with the brand.
Drinking cups
Location branding
Christmas bundles
Location 2 progress
