Branding project
Ultimate Victory
Branding project for a new exclusive commercial leisure cruising catamaran based in North Sulawesi, Indonesia.
Ultimate Victory is the name of a new commercial leisure cruising catamaran. Catamarans are boats with two equally sized hulls connected by a deck.
This is an exciting project, designed to capture the attention of potential tourists while also promoting the local area, boosting tourism, and supporting economic growth for the community.
The logo is applied across multiple touchpoints, from social media and uniforms to the boat itself, including embroidered leather details in the interior.
Original logo
Font
Colour palette
Crew uniform
The logo is embroidered on the crew’s uniforms to ensure durability compared to standard printing.
Multiple uniform designs are created for live-on-board (LOB) operations, supporting professionalism and easy recognition.
In addition to brand visibility, the uniforms strengthen the crew’s sense of belonging.
Boat exterior
To further enhance visibility and branding, the logo is also placed on the side of the boat and crafted in metal at the front, serving not only as a mark of recognition but also as a symbol of luxury.
Boat interior
Videos for media kit
The media kit was developed to support both social media campaigns and promotional materials for Ultimate Victory. It was designed to communicate the brand across different platforms.
In the video shoot project, I took on the role as an art director. I was responsible for defining the creative direction, selecting visual styles, and guiding the overall narrative of the shoot. I provided direction on which scenes to capture, how they should be framed, and the mood they should convey.
Print materials
