CeraVe is a dermatologist-developed skincare brand known for its gentle and effective formulas. My redesign focuses on creating a cleaner, more intuitive, and human-centred experience that reflects CeraVe’s brand identity.
Digital design | Booth design
Cerave
Winter 2025:
Hold on Hydration
This is a fictional projectLanding page redesign
There’s problems with the old site.
Cluttered product listing
Remove unnecessary information and increase white space to enhance readability.
No Clear CTA (Call to Action)
Increase the visibility of CTAs so it will draw users’ attention and help them take action more easily.
Unclear categorization
There are other sections which should be part of the specific categorisation.
Inconsistent information
When hovering over some products, ingredient details are displayed, while others do not show this information.
Suggestion:
Each product should follow a consistent information structure. This helps users compare products easily and prevents confusion.
The guided product finder doesn’t help the customer
The guided product finder only links to the product category section.
Giving tailored products advice will improve conversion rates.
Lack of human connection
By adding more human in the design it will relates customers more to the brand
So, I designed a new version
Header animation
New design
Social Media Posts
I also develop a series of organic posts and photoshoot images, made in combination of generative AI and Adobe programs.
Process
Pop-up booth design
Hot Coco Bar
Within the winter theme, a cozy hot coco bar, CeraVe’s audience can enjoy complimentary skin consultations would create a warm, inviting experience.
the sketch
The process in Sketchup
